Courtney Todd, a Fractional CMO and Creative Director, shares her top five elements for a successful rebrand:

Silvi Specter is a fractional CMO who specializes in working with early-stage tech companies on go-to-market and demand generation. She began her career working for the startup insurance company Lemonade in Tel Aviv, Israel, where she built their content and brand strategy from scratch, initiating a viral Instagram campaign. From there, she moved back to the U.S. and worked at multiple early-stage companies. Eventually, she tapped into her entrepreneurial spirit, took a leap of faith, and decided to pursue fractional and consulting work; “I started last year, and I do not see myself doing anything else.”

In the Venturous community, we discovered that fractional executives are looking to connect and engage with like-minded individuals. Our executive spotlights aim to feature the awesome talent in our community and share insights and tips based on experience that are beneficial to all executives and leaders.

To kickoff these Executive Spotlights, we spoke to Fractional CMO, Matthew Simpson.

Matthew has been in marketing for 20+ years. He started consulting in direct and digital marketing. This path led him to numerous full-time positions spanning from audience growth at New York Daily News to SVP of marketing at EG Health. About seven months ago, Matthew decided to return to consulting and fractional work where he gets to work on a variety of projects and prioritize the work he chooses to pursue.